French reproduction parade, 1947.

Myer brought Paris to Melbourne with the 1947 'new look' by Dior, which included nipped-in waists, long skirts and pointed shoes in pink, lilac, mushroom and burgundy. The emerging ready-to-wear market was brought to Myer through a partnership with the Australian Women's Weekly, on the advice of fashion editor Mary Horden. Local manufacturers reproduced Parisian designs and Myer promoted the idea that every Melbourne woman was now able to have the best Paris could offer at an affordable price.